Do You What If Up Or What If Down?

The other night was my son’s very first football game…ever.  As I pulled up to the stadium I thought to myself, “I hope his team wins.”  But, beneath that I listened to the real conversation taking place in my mind which was, “Would be nice if they won.”  Which truthfully meant, “Expect the worst and hope for the best.”

I immediately stopped myself and asked myself why it was that I didn’t expect the best but instead expected the worst.  I then asked myself where else in my life do I “Expect the worst and hope for the best”.  Doh!  Everywhere!!   Why don’t I expect the best?

Five Steps To Making “It” Happen

Guest Author & SOHS Expert Panel Member, Lynn Scheurell, contributes today’s article: When you hit the turning point of wanting “it”, you’re on the verge of big magic. Getting to the turning point is a big enough deal in and of itself, because you’ve had to get full enough of what you don’t want any…

4 Tips to Make Sure Your Market “Gets” You

Guest Author: Liz Pabon, “The Branding Maven”, www.thebrandingmaven.com

Branding is more than merely a logo, name, tagline or color scheme (these are visual tools you place in your brand toolbox) it is the foundation from which your business is built.

Your market position, compelling message, business systems, alliances,everything supports your brand and the value your brand represents to your target audience. There is however one very crucial point that many small business entrepreneurs often overlook. Simply because you believe something is true about your brand, doesn’t make it true.

Run Into Fear Face First…As Fast As You Can

Yesterday I was afraid.  As a matter of fact I’ve been afraid (maybe terrified is a better word) since the day I started my business.  But today (literally today) I’ve turned to face fear straight into the eyes and I’m running into it face first as fast and as hard as I can.

You see… I stuck it all out on the line once.  Once, 8 years ago I had a very successful business and in a moment it failed and fell apart.   I fell apart.   I tried to do what most people do… get back on the horse.  That I did but now it wasn’t the same anymore… I was terrified.  Of course I didn’t let anyone around me know that.  I just put a smile on my face and tried stay positive.  Isn’t that what you’re supposed to do?  But, positive felt so fake… truly I was so afraid.  I felt like such a fraud.  Here I am trying to help women and I’m probably the biggest scaredy cat of ’em all.