Guest Author: Liz Pabon, “The Branding Maven”, www.thebrandingmaven.com
Branding is more than merely a logo, name, tagline or color scheme (these are visual tools you place in your brand toolbox) it is the foundation from which your business is built.
Your market position, compelling message, business systems, alliances,everything supports your brand and the value your brand represents to your target audience. There is however one very crucial point that many small business entrepreneurs often overlook. Simply because you believe something is true about your brand, doesn’t make it true.