Marketing Lessons From Chuck The Auto Guy

I just had to share this wonderful lesson in marketing with you all. When I was coaching Joe and Bob’s programs I worked in a 4 story building. Right across the highway there was a small automotive shop that does oil changes, car detailing, inspections etc… Several times a month a man would come to our building bearing muffins and cookies. And, even in the summer he would bring fresh cold watermelon and strawberries to all the offices in the building.

Business Lessons From a Bank Robber and a Killer

First and foremost:  I DO NOT condone bank robbing or killing people (or any crime for that matter). But, there is a lesson in what I have to share. I invite you for a small moment to take off the judgment hat.

So… you know how The Universe has a way of delivering messages you need to hear?  And, how sometimes those messages show up or get to you in a bizarre and strange way?  (That’s usually the clue that you really better listen!)

The Charles Schulz Philosophy

I wanted to share this today because it makes such a profound point.

I think that sometimes, in regard to our business (or starting a business) that we don’t think we’re successful (or can be as successful as others such as  figure heads in our industry or niches) …  if we don’t have some kind of recognition, title, status, award, degree, are the ‘best of’, seal of approval, lots of abbreviated letters after our name, etc…

A lot of times we let that stop us dead in our tracks, slow us down…. or worse yet, keep us from even starting at all!

3 Warning Signs That Procrastination Is Stealing Your Life Away

Today’s article is by guest author and Secrets Of  Her Success expert panel member, Lynn Scheurell, of My Creative Catalyst.com

“Procrastination is the fear of success. People procrastinate because they are afraid of the success that they know will result if they move ahead now. Because success is heavy, carries a responsibility with it, it is much easier to procrastinate and live on the ‘someday I’ll’ philosophy.”  ~ Denis Waitley

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According to the dictionary, procrastination is defined as “to put off intentionally and habitually, or to put off intentionally the doing of something that should be done”.

If we break that definition down, we see that there is personal and deliberate knowingness in our delaying the doing of something that should get done and that delaying can become a pattern, or habit, over time. For purposes of this forum, the “should” get done is presumed to be something you want, could, need or should get done, and is not the “should” of false obligation (as in, don’t should on yourself!).

Put On Your Virtual Lab Coat

Today’s post is by guest author and Secrets Of Her Success Expert Panel Member, Lynn Scheurell, of My Creative Catalyst.com “Don’t be too timid and squeamish about your actions. All life is an experiment. The more experiments you make the better.” ~ Ralph Waldo Emerson When you stop to think about it, everything in life…

Do You What If Up Or What If Down?

The other night was my son’s very first football game…ever.  As I pulled up to the stadium I thought to myself, “I hope his team wins.”  But, beneath that I listened to the real conversation taking place in my mind which was, “Would be nice if they won.”  Which truthfully meant, “Expect the worst and hope for the best.”

I immediately stopped myself and asked myself why it was that I didn’t expect the best but instead expected the worst.  I then asked myself where else in my life do I “Expect the worst and hope for the best”.  Doh!  Everywhere!!   Why don’t I expect the best?

Five Steps To Making “It” Happen

Guest Author & SOHS Expert Panel Member, Lynn Scheurell, contributes today’s article: When you hit the turning point of wanting “it”, you’re on the verge of big magic. Getting to the turning point is a big enough deal in and of itself, because you’ve had to get full enough of what you don’t want any…

4 Tips to Make Sure Your Market “Gets” You

Guest Author: Liz Pabon, “The Branding Maven”, www.thebrandingmaven.com

Branding is more than merely a logo, name, tagline or color scheme (these are visual tools you place in your brand toolbox) it is the foundation from which your business is built.

Your market position, compelling message, business systems, alliances,everything supports your brand and the value your brand represents to your target audience. There is however one very crucial point that many small business entrepreneurs often overlook. Simply because you believe something is true about your brand, doesn’t make it true.