Robin Hoffman, the Get Published Coach. Robin Hoffman, MA helps writers and experts publish best-selling books. She guides her clients to build an audience, create compelling material, and either self-publish or obtain a literary agent and ultimately, sign a deal with a major publishing house. With over 20 years experience in marketing, coaching, and publishing, she’s written and/or researched articles for The Washington Post, Newsweek and The New York Times magazine. Robin has edited several regional and national award-winning and best-selling books. Through her experience as an acquisitions editor, Robin has the inside scoop on the qualities publishers seek in authors and their work.
What’s your why? Why did you start your business?
I was working as an acquisitions editor for an independent publishing house. My job was to read through all the submissions and cherry pick the best for publication. Much to my dismay, I saw that none of the authors were submitting their work in a way that enabled me to see its potential. Mainly, they sent manuscripts, or self-published books with a cover letter that amounted to “please publish this and make it a best-seller.”
Publishers aren’t equipped to figure out the market and promotion plan for every book they publish. In fact, the onus to sell books is on the author. The author’s job is to understand their own project so thoroughly that they can explain to the publisher who will buy the book, why, how to reach the audience, and why this book needs to be published.
When I realized how few authors are prepared to have this conversation, I knew I was meant to teach them.
What has been of the greatest help for you building your business so far?
Social Media. Beyond a doubt, Web 2.0 is a total game changer. I’ve gotten more referrals, more publicity, more fans, connections and advocates for my work through Social Media than any other marketing tool I’ve used in my 25 years as an entrepreneur.
Are there any tools, software, techniques, resources etc… that you have used that have been helpful to you in building & growing your business?
Automation. Mixing tasks I perform live with a steady automated system has made it easy to be consistent and effective.
What marketing technique/s have you used that has yielded the best results for you?
Building relationships. I look at it as generating and joining conversations and deepening relationships. For example, I write blogs, pose questions to my audience, share tips, tools, value, they respond, eventually many join my mailing list, take my survey, or sign up for a class, and then we get to know each other even better. A few, I invite into my one on one coaching programs.
I look at others’ conversations in blogs and forums and add a comment when I have something to say. I never spam people or add irrelevant comments just to get my links out there. I include my opinion respectfully. I focus on being positive and encouraging. I give away a lot of value, and I am selective about whom I take on as clients. It’s important that I resonate with them personally and believe in their book and their brand, or I can’t help them. It’s about maintaining my integrity.
Is there anything that you’ve learned along the way in your business that you wish you had known early on (“Hind sight is 20/20”)
Hire the right coach for the present need. I hired an executive coach when I was going through my divorce and ramping up my business, so I could sell it for a good price, and it was a powerful, productive relationship. So good, in fact that I made the mistake of keeping him on when I developed and launched a new product (requiring a completely different skill set). He had no experience in that area, and the results were disappointing. I should have hired a capital coach, someone who could help me find investors and properly fund the project, and/or a product launch coach. My naiveté resulted in huge costs and lost opportunities. The lesson learned: always have a coach and reevaluate the relationship every year to be sure the coach you have is the right one for the job at hand.
What is/are your favorite quote/s to live and work by?
“Maturity includes the recognition that no one is going to see anything in us that we don’t see in ourselves. Stop waiting for a producer. Produce yourself.” ~ Marianne Williamson
Do you have any favorite books on business and/or personal development?
- The E-Myth Revisited by Michael Gerber
- Book Yourself Sold by Michael Port
- 7 Habits of Highly Effective People by Steven Covey
- How to Write a Book Proposal by Michael Larsen
- World Famous by Dave Tyreman
- Power vs. Force by David Hawkins
- The Tipping Point by Malcom Gladwell
- The Power of Now by Eckardt Tolle
- Spiritual Cannibalism by Swami Rudrananda
Do you have any favorite web sites for business and/or personal development?
What’s your dream?
That one day, everyone who wants to can earn a great living doing what they love.
Fill in the Blanks
Whatever you DO: Take each setback as an opportunity for learning to see what you could do to be more effective.
Whatever you do, DO NOT: Quit.
How does your business specifically help women entrepreneurs?
I’m most well known for being an expert in publishing. I help you go from “idea maker” to “Thought Leader,” from writer to published author and from author to best-seller. I help to pull out of you what you really mean to say. I help you keep from wasting time and money with ineffective strategies. I’m someone who understands the ins and outs and can help explain seemingly complex processes and relationships in simple terms. I am known for helping people stay committed to their goals even when they don’t feel like it.
What do you think is the secret to success?
Perseverance. You can get clarity along the way, you can get resources along the way, and you can get experience, but without perseverance, you never get far enough for all those other things to show up.
What words of wisdom, insight or advice could you offer a fellow woman entrepreneur on the way to her dreams?
Make sure each step you take supports your bigger vision. Never lose sight of it, no matter how distracting the day-to-day tasks can be. And rest assured, no matter how small the task may seem, if well chosen, it’s moving you closer to your dreams.
Connect with Robin
Get Published Coach
Facebook Personal Profile: http://www.facebook.com/robin.c.hoffman